SEO Starter Package for small businesses.

The SEO Starter Package is the step up from the Beginner package. It is for South African small businesses and growing brands that already need more than accounts and a plan: keyword research, on-page fixes on priority pages, a stronger Google Business Profile, and a short roadmap for what to do next.

Search engine optimisation (SEO) is the work that helps your site and local listing show up when people search for your services on Google Search or Maps. In 2024 and 2025, most consumers still start that search on Google. This package builds on the beginner foundation and implements the first set of changes, instead of only handing you a to-do list.

It includes everything in the Beginner package, then adds implementation. It is not the Advanced package. Advanced work such as ongoing content, link building, multi-location SEO and monthly technical retainers sits above this.

This SEO Starter Package includes:

• Google foundation: Google Business Profile, Search Console, GA4 and a Google Ads account if you need one.
• Keyword and competitor snapshot: A focused set of service and local keywords, plus a short look at who already ranks for them.
• On-page implementation: Titles, meta descriptions, headings, image alt text and internal links on priority pages (typically up to 5 pages), based on the audit. Not a plan only.
• Basic technical checks: Indexation, sitemap and robots notes, mobile and speed flags, and simple FAQ or LocalBusiness schema where it fits the site.
• Google Business Profile optimisation: Categories, services, description, NAP consistency check, and a photo and post checklist so Maps and the local pack have cleaner signals.
• Google Ads management: One basic search campaign, managed for the campaign month, up to R3,000 ad spend. Budget is paid to Google and is not included.
• Reporting: One end-of-month report covering site, profile and ads, with a 90-day next-step plan.
• Consultation: A one-on-one session on goals, services, locations, keywords and KPIs.

You can find my professional credentials RIGHT HERE. You will notice I have worked with some amazing companies and currently run SEO and digital media for international brands.

No package can guarantee a number-one ranking. Results depend on competition, your site, reviews, content and what you do after this first month.

According to a BrightLocal’s 2024/25 Local Consumer Review Survey:

• 98% of consumers used the internet to find information about a local business in the last year.
• Of those, the most common first step was a Google search, followed by visiting the business’s website or online reviews.
• Specifically, over 87% of people use Google Search or Google Maps when looking for a business.

Supporting fact

• Google Business Profile listings appear directly in search results and Maps, making it the go-to source for finding contact info, reviews, directions, and hours.

Quick real-world fact:

• If you're searching for a business, your default action is Google, unless you're after something niche or regulated (like official records or financials). #justsaying